Laying all the cards on the table and being open is the right thing to do – although sometimes difficult. One of our company’s foundational beliefs is to be transparent about what’s in our products and how we’re making them.
Our team gets questions about some of the ingredients we use. Sometimes the answer isn’t what people want to hear – especially given the mountains of misinformation and expectations floating around. However, we owe honest information so informed decisions can be made.
I’d like to encourage everyone to be inquisitive about what you’re consuming, how it’s made, and what happens to it when you’re done with it. This isn’t the easy path. But difficult questions catalyze engaged conversations and responsible businesses will participate.
-Posted by Brad Black, EO’s co-founder and co-CEO