Are we seen in a neutral space, or with expectation – “Hey, I want you to be the way I want you to be, versus the way you want to be?” Are we given a second chance – especially if the first experience didn’t turn out the way as was intended or expected?
Change operates on multiple levels – your change may make you “acceptable” to the other person (who didn’t change), or vice-versa, or both changing or neither. However the dynamic has shifted the relationship.
Whelp, we’re dressing differently here at EO. And while over time we’re always changing – we’re still simple, walk lightly and smell pretty damn good.
We hope you like our new look (rolling out to a store near you).
Written by Brad Black, EO’s co-CEO