6 Things That Have Worked

coffeeI believe in treating my body right. Although I haven’t always kept to the regimen of a good diet.

So, when my doctor said I had to make some diet changes (high cholesterol) I was motivated to do something.

I found it harder than I thought. Here’s a few things I’ve done that worked:

  1. Keep raw nuts/seeds handy and available at work and home.
  2. I drink my coffee black – no more half/half or sugar.
  3. I’ve given up cheese, milk and meat from hoofed animals. Tofu, for some reason, isn’t as bad anymore.
  4. At restaurants, I ask for veggies instead of the starch. I order the fish or the vegetarian option.
  5. I still drink alcohol, however don’t dilute it with anything but water or ice.
  6. And, I’m cooking more at home. I make enough for leftovers for lunch the next day.

You have any tricks you want to share?

-Posted by Brad Black, EO’s co-founder and co-CEO

Posted in Health, Living Life | 1 Comment


food IMG_0339There aren’t many things I’m absolute on. One is: you are what you eat.

The unhealthy path is: processed foods, fast food, soda, preservatives, GMO and the like. The healthy path: organic, non-gmo, local, fresh, in season.

It’s not difficult, and it’s not easy. Most of us aren’t as healthy as we can be. For me, food is first in line to turning this around.

A new year is a good time to make the choice to treat your body better. Eat real, be real.

-Posted by Brad Black EO’s co-founder and co-CEO

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Forced Change

forced changeWe know we’re supposed to be nimble and roll with the punches of life. To change our habits to meet an evolving reality.

I’ve struggled with New Year’s resolutions, because I feel that I’m already nimble – and I don’t want to admit that I’m not as nimble as I should be.

This year I’m happy to have the reminder to change. The catalyst is less important than the resolution to change.

Bring on 2015.

-Posted by Brad Black EO’s co-founder and co-CEO

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Small Stuff

Lucy in a devil costumeHave you heard the saying “the devil’s in the details”?

In this modern world of constant connection it’s easy to deal with the big issues and forget the small stuff.

However, it’s the little things that provide the thoughtfulness and polish. The details give a product, person, or idea quality and depth.

At EO, we make a conscious effort to give our attention to the small things. Because we prefer another saying – ‘small stuff matters’.

-Posted by Brad Black, EO’s co-founder and co-CEO

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If the Shoe Fits…

Brad's ShoesWhen you go shopping for a new pair of shoes, they have to be comfortable. If not, then the shoes aren’t for you.

The same is true with people. When you first meet someone, you know right away if it’s a good ‘fit’.

There really is no making it work.

-Posted by Brad Black, EO’s co-founder and co-CEO

Posted in Living Life | 1 Comment

Data Experience

Brad's walking trackerI often leave my phone at my desk when I’m walking around our factory. I don’t want to be distracted by it.

However since I have a new pedometer app on my phone, I find myself wanting to bring it with me everywhere.

At times, my pedometer shows very little ‘walking’; even though I know I walked all over the place. I just didn’t have the phone with me.

The momentary disappointment I feel is unreasonable.

Experience and participation are key to my happiness and success, not data.

It makes me wonder how much of this technological boom is a passing fad and how much is imperative to the way we live.

Every experience does not need to be recorded to be real.

-Posted by Brad Black, EO’s co-founder and co-CEO

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Brad and friendTo admire something or someone is to regard them with respect or warm approval. I know this because I looked it up after reading Fortune Magazine’s World’s Most Admired Companies of 2014.

For me to admire a company they have to have two things: a product or service that I find valuable and they have to participate in a responsible manner.

They all have a great, inspirational and (some have a very) necessary products or services. It’s the ‘responsible manner’ that’s the trip-up.

Of the top 50 (I couldn’t read past that), only one company met my criteria of ‘admired’.

I buy my milk there.

-Posted by Brad Black, EO’s co-founder and co-CEO

Posted in Community, Ingredients | Leave a comment

Our Team

bowling group

It takes a lot of good people to make our soap. Every one of us plays an important part.

We’re all experts in our own right. We’re all essential.

We need everyone. We depend on each other.

Not much extra fluff, just like our formulas.

I’m proud and appreciative to be a part of our team.

-Posted by Brad Black, EO’s co-founder and co-CEO

Photo credit: Meredith Soden
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Plain and Simple

non-GMO stickersI was asked recently to communicate my view of the difference between non-GMO and GMO free.

The way I see it is that Non-GMO plants are as nature intended. No one has messed with anything – unless you count the process of millennia-long evolution.

GMO free means that the organism, plant or ingredient doesn’t test positive for GMO. This is about outsmarting the testing process. It’s some weird sort of ‘Get Out Of Jail Free’ card for people who think that GMO items that don’t test positive for GMO aren’t GMO.

For us it’s plain and simple, we support non-GMO.

-Posted by Brad Black, EO’s co-founder and co-CEO


Posted in Environment, EO Stories, Farming, Ingredients | Leave a comment

What Time is It?

a drawing of a clockI often travel overseas.

I generally leave my cell phone in my hotel room, given the roaming charges.

I like not being connected. It gives me permission to get lost. To do my own roaming.

And I still need to know what time it is.

Which reminds me of the old joke. What time is it? Time to get a watch. A mechanical one.

My hope is that I’ll leave my phone at home more often.

-Posted by Brad Black, EO’s co-founder and co-CEO

Posted in EO Stories | 2 Comments