The Elephant

elephantHow do you handle the inevitable?
How do you prepare for things like taxes, bad weather, and aging?

We have practices for many of the experiences in our lives.
We have money set aside for taxes.
We have an umbrella by the door for rain.
We go to a health practitioner to prepare for aging.

The elephant in the room is death.
There is very little dialogue and little or no plan.
At least until it’s close.
Death is not part of the living.

Life should be approached in all aspects.
Sunshine, flowers, donuts and death.
All should be embraced.

-Posted by Brad Black, EO’s co-founder and co-CEO

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laughterThe experience of sharing laughter is one of life’s greatest pleasures.

A necessity – like water for fish and sunshine to plants.

You can never get enough laughter.

So, want to share your favorite joke?

I’ve already heard the one about the elephants in the trees…

-Posted by Brad Black, EO’s co-founder and co-CEO

Photo by Ray Black of my Mother, Aunt and Uncle. 1959. NYC.

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Hunting and Gathering

moneyOur daily activities used to be directly related to our survival. If we did not have the skills to hunt/gather then we would not eat. Pretty simple.

As we moved away from being nomadic our skills became easier to trade. The person who could not get food could perhaps make bread and trade it for meat.

Today our survival is overlooked for this idea of money. Our skills are traded not for meat or bread but for money.

We are taught to collect more and more money, with less regard to how it’s linked to our survival.

Our communities are suffering from this phenomenon. People spend less and less time doing what makes us human: time with family and friends, time spent out in the world, and time with self.

Some days I wonder if we’d be better off hunting and gathering again.

-Posted by Brad Black, EO’s co-founder and co-CEO

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Rest in Peace

dadMany moons ago, my father asked me about some holes on my bedroom floor.

I told him I didn’t know.

He asked to see my bowie knife.

Of course the blade fit perfectly into the holes.

He looked at me, paused, and walked away.

I was ashamed. And awed that he knew what I did.

My father knew everything.

Safe journey dad.

I love you.

-Posted by Brad Black, EO’s co-founder and co-CEO

Posted in Family, Living Life | 2 Comments

6 Things That Have Worked

coffeeI believe in treating my body right. Although I haven’t always kept to the regimen of a good diet.

So, when my doctor said I had to make some diet changes (high cholesterol) I was motivated to do something.

I found it harder than I thought. Here’s a few things I’ve done that worked:

  1. Keep raw nuts/seeds handy and available at work and home.
  2. I drink my coffee black – no more half/half or sugar.
  3. I’ve given up cheese, milk and meat from hoofed animals. Tofu, for some reason, isn’t as bad anymore.
  4. At restaurants, I ask for veggies instead of the starch. I order the fish or the vegetarian option.
  5. I still drink alcohol, however don’t dilute it with anything but water or ice.
  6. And, I’m cooking more at home. I make enough for leftovers for lunch the next day.

You have any tricks you want to share?

-Posted by Brad Black, EO’s co-founder and co-CEO

Posted in Health, Living Life | 2 Comments


food IMG_0339There aren’t many things I’m absolute on. One is: you are what you eat.

The unhealthy path is: processed foods, fast food, soda, preservatives, GMO and the like. The healthy path: organic, non-gmo, local, fresh, in season.

It’s not difficult, and it’s not easy. Most of us aren’t as healthy as we can be. For me, food is first in line to turning this around.

A new year is a good time to make the choice to treat your body better. Eat real, be real.

-Posted by Brad Black EO’s co-founder and co-CEO

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Forced Change

forced changeWe know we’re supposed to be nimble and roll with the punches of life. To change our habits to meet an evolving reality.

I’ve struggled with New Year’s resolutions, because I feel that I’m already nimble – and I don’t want to admit that I’m not as nimble as I should be.

This year I’m happy to have the reminder to change. The catalyst is less important than the resolution to change.

Bring on 2015.

-Posted by Brad Black EO’s co-founder and co-CEO

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Small Stuff

Lucy in a devil costumeHave you heard the saying “the devil’s in the details”?

In this modern world of constant connection it’s easy to deal with the big issues and forget the small stuff.

However, it’s the little things that provide the thoughtfulness and polish. The details give a product, person, or idea quality and depth.

At EO, we make a conscious effort to give our attention to the small things. Because we prefer another saying – ‘small stuff matters’.

-Posted by Brad Black, EO’s co-founder and co-CEO

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If the Shoe Fits…

Brad's ShoesWhen you go shopping for a new pair of shoes, they have to be comfortable. If not, then the shoes aren’t for you.

The same is true with people. When you first meet someone, you know right away if it’s a good ‘fit’.

There really is no making it work.

-Posted by Brad Black, EO’s co-founder and co-CEO

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Data Experience

Brad's walking trackerI often leave my phone at my desk when I’m walking around our factory. I don’t want to be distracted by it.

However since I have a new pedometer app on my phone, I find myself wanting to bring it with me everywhere.

At times, my pedometer shows very little ‘walking’; even though I know I walked all over the place. I just didn’t have the phone with me.

The momentary disappointment I feel is unreasonable.

Experience and participation are key to my happiness and success, not data.

It makes me wonder how much of this technological boom is a passing fad and how much is imperative to the way we live.

Every experience does not need to be recorded to be real.

-Posted by Brad Black, EO’s co-founder and co-CEO

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