Think Stupid

FIre pit3,000 years ago humans communicated over long distances with smoke signals. Did the people of that time conceive that things like cell phones would ever exist? Not many, and those that did would have been called crazy. Or stupid.

How will we communicate in 3,000 years? You have to think crazy, you have to think stupid to get there.

When you’re brainstorming ideas, you have to be able to conceive of this kind of leap. From smoke signals to cell phones.

That’s where the good ideas come from.

-Posted by Brad Black, EO’s co-founder and co-CEO

Posted in EO Stories | 1 Comment


Soap Lotion RefillOur San Francisco EO Exchange retail location is open.

That means we’ve created a second refill station.

And the movement to eliminate single use plastic bottles is growing.

Refilling your soap and lotion is a new concept.

However it’s easy, effective and makes sense.

Just like organic, non-gmo and locally made.

-Posted by Brad Black, EO’s co-founder and co-CEO

Posted in EO Exchange, Packaging | Leave a comment


IMG_4443Have you heard that big business created a nanoparticle listening device?
It is about 1/8000 of the width of a human hair.
Is powered by the electrical impulses in your brain.
It downloads emotional data to your cell phone.

The story above is fiction.
But nanoparticles are real. They’re also known as microbeads. And not much is known about them.
They are in many soaps, shampoos, toothpastes and lotions.
Not ours.

-Posted by Brad Black, EO’s co-founder and co-CEO

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The Body Speaks

Apple with a bite out of itToday, many of us consume to excess.
Our ancient, nomadic brain that tells us to eat and drink all that we can in case there is a famine tomorrow.

We will never experience famine.
Our wealthy and developed nation is abundant with food.

For several years now, I have been intentional with the foods I eat – and don’t eat.
When I stray from this, my body tells me.

The body speaks in feeling. A growling stomach. A sense of being off balance. A headache.
It’s quiet, not always obvious. I have to pay attention to hear it.
I’m sure my body has always had a voice. I just didn’t hear what I was saying.

-Posted by Brad Black, EO’s co-founder and co-CEO

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What does EO stand for?

JasmineI walked by some jasmine last night. Immediately I looked for the vine.
It happens reflexively.
My body responds to the scent and begins searching for the plant.

When I’m in the forest I find myself cataloging the scents around me.
Pine, leaves, moss, everything.

Essential oils can transport a person to a lavender field or a fresh orange.
Because they are the real deal. They’re alive, vital.

Essential oils is what EO stands for.
The essences of plants, trees, flowers, resins and spices.

-Posted by Brad Black, EO’s co-founder and co-CEO

Posted in Aromatherapy, EO Stories | Leave a comment

The Elephant

elephantHow do you handle the inevitable?
How do you prepare for things like taxes, bad weather, and aging?

We have practices for many of the experiences in our lives.
We have money set aside for taxes.
We have an umbrella by the door for rain.
We go to a health practitioner to prepare for aging.

The elephant in the room is death.
There is very little dialogue and little or no plan.
At least until it’s close.
Death is not part of the living.

Life should be approached in all aspects.
Sunshine, flowers, donuts and death.
All should be embraced.

-Posted by Brad Black, EO’s co-founder and co-CEO

Posted in Living Life | Leave a comment


laughterThe experience of sharing laughter is one of life’s greatest pleasures.

A necessity – like water for fish and sunshine to plants.

You can never get enough laughter.

So, want to share your favorite joke?

I’ve already heard the one about the elephants in the trees…

-Posted by Brad Black, EO’s co-founder and co-CEO

Photo by Ray Black of my Mother, Aunt and Uncle. 1959. NYC.

Posted in Family | 1 Comment

Hunting and Gathering

moneyOur daily activities used to be directly related to our survival. If we did not have the skills to hunt/gather then we would not eat. Pretty simple.

As we moved away from being nomadic our skills became easier to trade. The person who could not get food could perhaps make bread and trade it for meat.

Today our survival is overlooked for this idea of money. Our skills are traded not for meat or bread but for money.

We are taught to collect more and more money, with less regard to how it’s linked to our survival.

Our communities are suffering from this phenomenon. People spend less and less time doing what makes us human: time with family and friends, time spent out in the world, and time with self.

Some days I wonder if we’d be better off hunting and gathering again.

-Posted by Brad Black, EO’s co-founder and co-CEO

Posted in EO Stories, Family, Living Life | Leave a comment

Rest in Peace

dadMany moons ago, my father asked me about some holes on my bedroom floor.

I told him I didn’t know.

He asked to see my bowie knife.

Of course the blade fit perfectly into the holes.

He looked at me, paused, and walked away.

I was ashamed. And awed that he knew what I did.

My father knew everything.

Safe journey dad.

I love you.

-Posted by Brad Black, EO’s co-founder and co-CEO

Posted in Family, Living Life | 2 Comments

6 Things That Have Worked

coffeeI believe in treating my body right. Although I haven’t always kept to the regimen of a good diet.

So, when my doctor said I had to make some diet changes (high cholesterol) I was motivated to do something.

I found it harder than I thought. Here’s a few things I’ve done that worked:

  1. Keep raw nuts/seeds handy and available at work and home.
  2. I drink my coffee black – no more half/half or sugar.
  3. I’ve given up cheese, milk and meat from hoofed animals. Tofu, for some reason, isn’t as bad anymore.
  4. At restaurants, I ask for veggies instead of the starch. I order the fish or the vegetarian option.
  5. I still drink alcohol, however don’t dilute it with anything but water or ice.
  6. And, I’m cooking more at home. I make enough for leftovers for lunch the next day.

You have any tricks you want to share?

-Posted by Brad Black, EO’s co-founder and co-CEO

Posted in Health, Living Life | 4 Comments